3 Amazon PPC Tweaks That Boost Profit in 7 Days

Most Amazon sellers overcomplicate PPC. Small adjustments can deliver faster and more consistent results than overhauling an entire account. Here are three optimizations worth testing this week:

1: Audit search terms weekly. Keywords with clicks but zero conversions in the last 14 days are dragging down performance. Pause them or set them as negatives. This is one of the fastest ways to stop wasting money.

2: Change where your ads show up smartly. Ads at the top of search results usually get more sales. Instead of increasing bids for all ads, give a boost only to the campaigns that are already doing well. This way, you spend more where shoppers are most likely to buy.

3: Update your keywords before they stop working as well. Good keywords can lose their power over time. If your click rate or conversion rate drops but people are still seeing your ads, try changing your ad text, using new images, or trying different keyword types. This helps your ads continue to work without having to start over.

The difference between campaigns that plateau and campaigns that scale usually comes down to execution on details like these.

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