Auto Campaigns: Discovery Tool or Budget Drain?

Auto campaigns can uncover profitable keywords fast, but they can also waste a large share of your budget if not managed properly.

They’re useful for initial keyword discovery, especially for new products or when entering a new category. However, many sellers allow these campaigns to run for months without filtering out underperforming terms.

The result: spend is spread across irrelevant or low-converting clicks, while high-performing keywords remain hidden amidst mixed targeting.

Here’s how to keep auto campaigns profitable:

• Run them for 2-4 weeks, then pull a search term report.

• Move converting terms into manual campaigns for better control.

• Add low-converting or irrelevant terms as negatives to prevent wasting clicks.

• Review placements. Auto campaigns often overspend on product pages with low purchase intent.

Use auto campaigns as a short-term research tool, rather than a long-term drain on your budget. When managed correctly, they can provide your manual campaigns with strong, proven keywords.

Need a clear next step? We can review your auto campaign data and highlight keywords worth moving into manual campaigns while removing low-value terms.

👉 Book a free Auto Campaign Review at www.jumpstartaudits.com