Branded Campaigns: Why Competitors Keep Showing Up Above You

Many sellers believe that branded campaigns are unnecessary because “my customers already know my brand.”

The reality is that your competitors are actively bidding on your brand name. If you don’t have branded campaigns in place, their ads will appear above your listings, resulting in lost clicks and sales, often in favor of lower-priced alternatives.

Branded campaigns typically have the highest conversion rates and lowest CPCs in your account. They are also one of the easiest methods to protect your organic search position and maintain visibility among repeat customers.

If you’re not running branded campaigns, you’re allowing competitors to capture your traffic with ease.

We can run a quick report showing exactly who’s bidding on your brand and how much visibility you’re losing.

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