How to Choose the Right Amazon Agency: Essential Questions to Ask

When it comes to Amazon advertising, finding the right agency to partner with can be a game-changer for your business. However, with so many agencies claiming to be the best, it can feel overwhelming to choose the right one. Just like asking a waiter, “What’s good?” isn’t always reliable, trusting an agency's self-proclamation isn’t enough.

To help you navigate this critical decision, we’ve outlined 50 key questions you should ask potential Amazon agencies, along with the top 20 factors that distinguish the best from the rest.

Why Asking the Right Questions Matters

Vetting an agency thoroughly is crucial for ensuring they understand both the technical aspects of Amazon and your business goals. The right questions will help you assess their expertise, transparency, and track record of delivering results.

Essential Questions to Ask an Amazon Agency

1. Experience and Expertise

• How many years have you been working with Amazon sellers?

• Can you provide case studies or examples of brands you’ve helped scale on Amazon?

2. Amazon Services Offered

• What Amazon services do you offer (PPC, SEO, listing optimization, etc.)?

• How do you approach Amazon SEO and keyword optimization for products?

3. Account and Performance Management

• How do you manage advertising campaigns (PPC, Sponsored Products, Sponsored Brands)?

• What metrics do you track to measure success?

• How often do you provide performance reports?

4. Pricing and Contracts

• What is your pricing structure, and what services are included?

• Are there any additional costs beyond the base fees?

5. Team Structure and Communication

• How often will we communicate, and through what channels?

• How do you handle urgent issues or time-sensitive matters?

• Can you provide references from current or past clients?

6. Technology and Tools

• What tools or software do you use for managing Amazon accounts?

• How do you use data analytics to optimize performance?

7. Brand Protection and Compliance

• How do you ensure product listings comply with Amazon’s policies?

• How do you handle issues related to intellectual property protection?

• What is your strategy for addressing negative reviews?

8. Advertising and Marketing

• What types of Amazon ads do you specialize in (PPC, DSP, etc.)?

• How do you determine the optimal ad spend for a client?

• What’s your strategy for maximizing return on investment (ROI) from ad campaigns?

9. Scalability and Future Growth

• How do you handle scaling as a client’s business grows?

• Do you have experience managing Amazon accounts in international markets?

10. Cultural Fit and Alignment

• How do you ensure that your team understands and aligns with my business goals?

• How do you build long-term relationships with your clients?

• Why do you believe your agency is the right fit for my business?

How JumpStart Audits Fits the Description

At JumpStart Audits, we embody many of the qualities that make for a top-tier Amazon agency:

• Proven Experience: Our team has years of experience successfully helping brands across various industries scale their presence on Amazon.

• Amazon-Certified Professionals: We have certified experts who stay current with Amazon’s ever-evolving policies and tools.

• Comprehensive Services: We offer a full suite of services, including PPC management, SEO, A+ content creation, and more, tailored to meet your specific needs.

• Data-Driven Approach: Our strategies are rooted in data analytics, allowing us to optimize campaigns effectively and maximize ROI.

• Transparent Pricing: We provide clear, upfront pricing with no hidden fees, so you know exactly what you’re paying for.

• Customized Strategies: We take the time to understand your business goals and craft tailored strategies that align with your vision.

• Proactive Problem-Solving: Our team acts quickly to address any challenges that arise, ensuring your account stays in good standing.

How We Can Help

Choosing JumpStart Audits means partnering with an agency that prioritizes your success. We offer personalized services to help you navigate the complexities of Amazon selling, including:

• Account Health Management: We ensure your account remains in good standing, mitigating risks of suspension.

• Advertising Expertise: Our team specializes in creating and managing effective advertising campaigns that drive traffic and boost sales.

• Brand Protection: We have proven strategies to protect your brand from unauthorized sellers and counterfeit products.

• Continuous Optimization: We don’t just set it and forget it. We continually monitor and optimize your campaigns for maximum performance.

Ready to Start Growing Your Amazon Brand?

Choosing the right Amazon agency is essential for your success on the platform. By asking the right questions and understanding what makes an agency truly great, you can make an informed decision that propels your business forward.

If you’re looking for a partner that ticks all these boxes, consider JumpStart Audits. Our team is committed to helping you achieve your goals on Amazon and beyond.