How to Identify Keyword Fatigue Before It Affects Sales

Strong keywords don’t stay strong forever. Over time, their performance can decline due to increased competition, shifts in shopper behavior, or seasonality.

Early signs of keyword fatigue include:

• Declining CTR despite stable impressions.

• Falling CVR while traffic stays the same.

• An increasing ACoS without major bid changes.

To effectively manage your keyword performance, review it monthly. Remove or adjust bids on underperforming keywords and reinvest in more effective ones.

If you want to identify which keywords are losing efficiency, we can provide you with a trend report to help you take action before sales decline.

👉 Book your free audit at www.jumpstartaudits.com