Maximize Your Amazon Sales With Key Metrics

Author

JumpStart Audits
January 31, 2024 • Estimated Reading Time: 2 minutes

Maximize Your Amazon Sales with Smarter Insights

Why Seller Metrics Matter

Your seller metrics are crucial—they influence your position in Amazon’s marketplace. Good metrics can lead to more product reviews, improved Buy Box placement, and higher product search rankings.

Key Metrics for Success

Product Ranking: Your ranking in search results is vital. Focus on keywords, sales conversion rate, customer reviews, competitive pricing, performance history, and delivery time.

Buy Box Placement (Featured Offer): This is the first price option seen by buyers. Your Order Defect Rate (ODR) is a critical factor in securing this placement.

In-Depth Look at Seller Performance Metrics

Account Health Rating (AHR): Reflects your compliance with Amazon's selling policies.

Order Defect Rate (ODR): Measures customer service quality.

Cancellation Rate (CR): Keep it under 2.5% to avoid suspension.

Late Shipment Rate (LSR): Aim for less than 4% to maintain good standing.

Valid Tracking Rate (VTR): Maintain above 95% for shipment tracking accuracy.

On-Time Delivery Rate (OTDR): Strive for more than 97% for customer satisfaction.

Business Performance Metrics

Sessions: Reflects the number of visitors to your Amazon page.

Unit Session Percentage Rate (UPR): Measures how well your page converts visits to sales.

Units Ordered: Indicates the total units sold, vital for understanding business operations.

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“Good is the enemy of great.”

Proactive Measures for Growth

Constantly monitor your metrics and adapt quickly to consumer behavior changes. Use insights to make improvements, whether updating your product page or adjusting shipping methods.