The "Secret" to Competitor Analysis Isn't a Secret

While most sellers are fixated on their own metrics, the most successful ones are reading the market and their competition like an open book. Stop guessing and start observing. The data you need to gain an edge is public if you know where to look.

Here's how to turn their strategy into your advantage:

• Reverse-engineer their launches: See a competitor's listing suddenly climb the ranks? Look for changes to their titles, main images, and A+ Content. It's often a signal that they found a winning formula.

• Track their ad dominance: Analyze "Share of Voice" data. A sudden spike in a competitor's visibility isn't an accident it's a deliberate bidding strategy you can learn from.

• Harvest their best keywords: Use tools to see which keywords your rivals are gaining traction for. This isn't just a list; it's a map to the next high-traffic battleground you should be targeting.

• Predict their next move: Their keyword choices and creative decisions reveal what they believe is happening in the market. Learn the patterns so you can predict where demand is heading.

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