Want more sales? Start with what shoppers see first.

Every seller wants more clicks. But few realize how much their main image controls everything that happens next.

Even the best keywords or bids can’t save an image that doesn’t attract attention.

Your click-through rate (CTR) is the invisible lever behind your entire ad performance. When it drops, your costs rise even if nothing else changes.

Here’s how to improve it this week:

1. Audit your main image. Does it stand out in search results? Or blend in with competitors?

2. Compare CTR by keyword. Use your Search Term Report to spot where performance dips.

3. Update your visuals. Add clearer angles, lifestyle context, or keyword cues (e.g., “waterproof,” “eco-friendly,” etc.).

CTR isn’t a vanity metric. It’s a profit metric.

Higher CTR = more traffic for the same spend and a stronger path to conversion.

📊 Want help identifying low-CTR listings?

Book your free Amazon Ad Audit today → Free Amazon Ad Audit