When to Launch New Campaigns vs. Optimize Existing Ones

Scaling isn’t always about creating new campaigns. Often, there is untapped potential in your existing campaigns.

If you already have strong keywords with solid conversion rates, adding more budget and refining bids often delivers better results than starting from scratch.

Consider launching new campaigns when:

• You’ve reached the maximum impression share on your best-performing keywords.

• You’re targeting a new audience or product category.

• You need to test a different ad format (e.g., Sponsored Brands or Video).

Before you launch any new campaigns, check if your top-performing campaigns are hitting budget caps or if there is room for increased reach.

We can help you decide whether your next step should be scaling current campaigns or testing new ones. 👉 Book your free audit at www.jumpstartaudits.com